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Vogue Fashion Certificate

Client

Condé Nast College of Fashion and Design

Year

Location

London, England

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2022

This is a Visual Communication Portfolio consisting of projects and assignments that took place during the 10 week Vogue Fashion Certificate Program. During this time, students worked on two main modules, Fashion Media and Marketing. Here I display my results.

Fashion Media

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Displayed above are two covers I pitched for the September Issue of Vogue. The cover with actress Florence Pugh was a result of a collabotative work with a team where I proposed her since her movie with global superstar Harry Styles had just come out. On the second cover, I put forward topics relevant for the September 2021 Issue, considering what was trending at the time, the aim was to publish articles that would genearte traction and drive traffic to the site as well as increase sales of the physical magazine.

VC Moodboard.jpg

Above is a mood board I created for an editorial photo shoot for the same Vogue Semptember Issue.

StilLifeHead.jpg

As part of the final project we had to work as a team to create a story through still life imagery promoting a product in the same Fall Issue. The product we chose was a perfume, I have been a fan and user of the French brand BYREDO for a while and porposed the look of the bottle for the shoot. We looked for branches around London trying to find one that had an interesting look and would be able to hold the bottle. This image is the result of our collaborative work.

Written Piece.jpg

For the same final project I was assigned to create an article from scratch in the style of Vogue magazine. I had to write the piece, source the images, design the layout of the pages and come up with both the title and headline for the article. Here I display my results.

Fashion Marketing

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The Report

The cover includes the Dries Van Noten logo as well as a photo from Wallpaper Magazine. In the report I go in depth about the brand's marketing mix, their placement and positioning and I provide recommendations that resolve some of the areas that the analysis indicated could be improved.

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Social Media

On the left, mockups of the invitation for the Immersive Experiance that was created for the launch of the new Dries Van Noten fragrance line

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The Space

Above, a mockup for the outside of the venue where the images represent where each fragrance would be placed in their showcase windows (left) and a mockup of how the interactive screen would look like on the inside (right).

On the left, the floor map for the event.

The Lookbook

On the right, a mockup of the collection look-book where there would be a more in-depth information about the collection. From the inspiration, to the making, the story and the looks with details shot in an editorial style.

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Fashion Styling

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